How free-to-play MMO cash shops worked

A free-to-play MMORPG sold its game through a shop inside the game. The 2011 and 2012 closures of WonderKing and Karos Online show what happened to that shop when a service stopped.

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The model in one paragraph

A free-to-play MMORPG lets anyone create an account and play without paying. The publisher earns money from a shop inside the game, where players buy items, upgrades or conveniences with an in-game currency that they top up with real money. The shop had different names. Ignited Games called WonderKing's shop the Item Mall and its currency iCash, as the announcement of December 2011 shows.

The terms used in the archive

Words that appear in the sources

  • Item Mall

    Meaning
    The shop inside WonderKing
    Where it appears
    WonderKing announcement, December 2011
  • iCash

    Meaning
    The currency bought for real money and spent in the shop
    Where it appears
    WonderKing announcement, December 2011
  • Cash shop currency

    Meaning
    The same idea under a general name
    Where it appears
    Engadget on Karos Online, April 2012

Only terms used in published reports are listed.

Two closures, step by step

The shop closed before the servers in both cases. Each stop is tied to a report.

  1. WonderKing Item Mall due to close

    Per the notice, the shop was to close 24 days before the servers. iCash reimbursements were promised: 500 iCash to accounts with a character at level 30 or above, 1,000 iCash to accounts with a purchase history, and refunds of 30%, 60% or 100% depending on the month of purchase.

    Source: msupdate blog, 17 December 2011
  2. WonderKing servers due to go offline

    The game servers are due to go offline, with user data kept.

    Source: msupdate blog, 17 December 2011
  3. Karos Online shop currency

    The shop currency can no longer be bought, a week before the planned shutdown.

    Source: Engadget, 6 April 2012
  4. Karos due to close, Rosh Online welcomes players

    The welcome package converts the shop currency into a compatible equivalent in Rosh Online.

    Source: Engadget, 6 April 2012; Ignited release, 12 April 2012

What happened when a service closed

Closing the shop first is the common thread in these two sources. Players stopped being able to spend new money while they could still log in, and the publisher offered a refund or a conversion for what they already held.

The sources do not say how much money players had in these shops, so no figure is shown.

Why the order matters to a reader

A game page that says "servers closed" hides this step. The shop closing is an earlier dated event, and it is the one that affected players with a balance. Where a source gives it, this site records it separately.

The common cash shop models

Most item malls sell a mix of a few product types, and the type decides how a purchase affects play. Cosmetic items change how a character looks, such as outfits, pets or mounts, and leave the numbers alone. Convenience items save time or space, for example extra inventory slots, extra character slots or shortcuts for traveling. Boosts raise experience or drop rates for a limited period, so they speed up progress without changing the rules of the game.

Power items are the contested category. Equipment, upgrade materials or enhancement protection sold for real money can change how strong a character is compared with a player who does not buy them. Random boxes, sometimes called lotteries, gacha or loot boxes, sell a chance at an item instead of a known item. The last piece is the premium currency itself. Players top up an account balance with real money and spend it in the shop, which is how WonderKing's iCash and Karos Online's Karos Points worked.

How the archive publishers described their shops

The names differed from game to game, and the sources use them consistently. Ignited Games' December 2011 notice for WonderKing, published on the msupdate blog on 17 December 2011, calls the shop the Item Mall and the balance iCash. Engadget's report of 6 April 2012 on Karos Online speaks of the cash shop and in-game currency purchases that had stopped. Ignited's release of 12 April 2012, reposted by N4G, says Karos Points would be converted to iCash for players moving to Rosh Online. The individual items sold in these shops are not listed, so this guide does not describe any specific item or price.

What platforms and regulators say about random items

Random boxes are the part of a cash shop that outside rules address most directly, and each rule below comes from a named report. TouchArcade reported on 21 December 2017 that Apple had updated App Store Review Guideline 3.1.1, and Fenwick's summary dated 26 December 2017 gives the wording: apps offering loot boxes or other mechanisms that provide randomized virtual items for purchase must disclose the odds of receiving each type of item before purchase. PocketGamer.biz reported on 31 May 2019 that Google Play had added a similar requirement, so the probability of receiving loot box items must be clearly stated.

Korea, the home of several of the archive games, moved from self-regulation to law. Game World Observer reported on 28 February 2023 that the National Assembly had passed an amendment to the Game Industry Promotion Act on 27 February, requiring developers to disclose the probability of chance-based items, with fines of up to 20 million won or up to two years in prison for omitting the information or publishing false odds. The same report says the K-GAMES industry association had introduced its own self-regulatory rules in 2021. None of these rules existed when the archive games ran their shops in 2010 to 2012, and it is unclear whether those shops sold random items.

How to read a store page for what is sold

A free price tag says nothing about the shop. Valve's Steamworks documentation explains the reason: a free-to-play game on Steam is a free license, and for in-game purchases developers do not enter pricing into Steamworks at all, because prices are set on the game's own backend. A Steam page therefore cannot show what the shop sells, and the reader has to look elsewhere, starting with the description and the in-game shop itself.

Three questions help. First, which product types appear: cosmetics, convenience items, boosts or items that change strength. Second, whether anything is sold as a random box, and whether the odds are shown before purchase, as the Apple and Google rules above require for apps on those stores. Third, what the shop does when the service ends. The WonderKing notice and the Karos Online reports are the archive's examples: refunds and conversions were announced after the shop had already stopped selling.

Common questions

What is an item mall?

It is the in-game shop of a free-to-play MMORPG. WonderKing's publisher used the name Item Mall in its December 2011 announcement.

Was the money spent in these shops refunded?

For WonderKing the notice lists iCash reimbursements: 500 iCash for accounts with a character at level 30 or above, 1,000 iCash for accounts with a purchase history, and refunds of 30%, 60% or 100% by month of purchase. For Karos Online, Engadget reports a conversion of cash shop currency in Rosh Online.

Does this guide cover how much players spent?

No. No spending figures are given.

What kinds of items did cash shops sell?

Common categories were cosmetics, convenience items, boosts, items that change strength, random boxes and the premium currency itself. The archive sources name the shop and currency for WonderKing and Karos Online but do not list items.

Do platforms require random item odds to be shown?

Apple's guideline 3.1.1 has required odds disclosure since December 2017, per TouchArcade and Fenwick, and PocketGamer.biz reported the same for Google Play on 31 May 2019.

Can a Steam page show what a free game sells?

Not fully. Valve's Steamworks documentation says developers do not enter pricing for in-game purchases, so the shop's contents are set outside the store page.